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| Vision |
Mission |
Values |
| A concise word picture
of the organization at some future time, which sets the
overall direction of the organization. It is what the
organization strives to be. |
A statement that
specifies your purpose or “reason for being”.
It’s the primary objective toward which all investments
should be aimed. |
The collective principles
and ideals that guide the thoughts and actions of an individual
or group. They define the character of the organization. |
| It is what
we will look like! |
It is something
to be accomplished. It’s why
we are here! |
It’s
what will guide us! |
A compelling vision coupled with a viable
mission and meaningful values comprise the core and guiding
principles of an organization. Vision illustrates the shared
dream for the future, providing the critical "big picture"
that aligns people with the strategies required to make
it happen. This dream, when supported by organizational
values, empowers employees to act in ways that exceed performance
criteria and encourages teamwork, commitment, and innovation.
Our experience has shown that people who are committed to
a common purpose will outperform and outlast the competition
by a wide margin.
How do strong vision, mission and values help organizations
grow and prosper?
They:
- Create alignment among members to a shared goal increasing
commitment and
teamwork.
- Provide a clear direction for establishment of long and
short-term goals.
- Serve as the constitution for a culture that supports
realization of organizational goals.
- Inspire people to excel, innovate, and adapt.
- Attract others who share similar goals and principles.
- Provide increased job satisfaction resulting in less turnover.
Strong leadership is crucial to inspirational vision, mission
and values. Leaders must clearly communicate organizational
principles, but more importantly, follow them to engender
the trust and buy-in of their workforce. Those who walk the
talk facilitate high performance cultures that support and
achieve organizational goals.
If you would like more information about how Innovative Business
Dynamics can help your business create and communicate inspiring,
motivating vision, mission and values, contact
us.
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